sugar shack to

Popular Toronto food festival cancelled for 2025 due to lack of funding

An annual event that's grown to be one of the winter's most anticipated in Toronto just announced that they're cancelling this year's festivities.

Every March for the past seven years, Toronto's sweetest public outdoor space, Sugar Beach, has transformed into a celebration of Canada's most notable export for the annual Sugar Shack TO festival, presented by Redpath Sugar and organized by Water's Edge Festivals and Events.

Bringing a quintessentially Canadian experience to downtown Toronto, the festival pays homage to all things maple, featuring maple-infused food and beverages, maple sugaring demonstrations, maple taffy rolled in snow and live entertainment, including some particularly enthusiastic lumberjacks.

Winter tends to get a bad rap in Toronto, and I'll be the first to admit that there's good reason for that (I, myself, am a frequent perpetrator of winter slander), but the festival has, over its run, become one of the best ways to lean into the frigid temperatures and turn them into something seriously sweet.

After all, you can't have maple taffy if there's no snow.

Despite the popularity of the annual event, though, it appears it's not all been smooth sailing (or, skiing, if you prefer) for the Sugar Shack TO team, as Water's Edge releases a statement announcing that the 2025 festival, scheduled for March 8 and 9, is now cancelled.

According to a release shared by Water's Edge on Jan. 7, a "reduction in funding from sponsorship," paired with "the increase in production costs," is to blame for the loss, with the organization instead opting to focus their energy (and funds) on planning the event for 2026.

"A few of our recurrent sponsors declined for 2025 due to budget cuts as well as changing objectives for their sponsor dollars," Water's Edge's Head of Marketing, Victoria Mahoney, tells blogTO.

On top of that, she notes that the event has only ever received one grant from the government in past years, which was no longer available this year, leaving the event's organizers scrambling to come up with funds to support the festival, the cost of which, Victoria tells blogTO, is only on the rise.

"Post-COVID, production costs have almost doubled and there are less suppliers available as a lot of companies folded during the pandemic," she says.

"As a free event without an entrance fee, it is increasingly difficult to find revenue streams to help the event survive."

"This was not an easy decision for our organization," Mike Riehl, Chair of Water's Edge's Board of Directors, is quoted as saying in the release, "Sugar Shack TO has become a popular winter event for thousands of families across the GTA."

Despite the closure, though, Mike says that the organization — a not-for-profit geared towards putting on family-friendly events that drive tourism to the Toronto waterfront — is "committed to returning stronger in 2026."

When it comes to much-loved events in Toronto that have been placed in jeopardy due to financial strife in recent years, they're far from alone.

In late 2024, the Toronto Santa Claus Parade launched a GoFundMe to support the over-100-year-old tradition as its organizers, too, faced unprecedented financial difficulties.

At the time, the Toronto Santa Claus Parade published a release that cited a reduction in sponsorship dollars paired with massive inflation as the culprits behind its own strife.

Also, like the Santa Claus Parade, all hope is not yet lost for the future of the Sugar Shack TO, with Water's Edge setting its sights on the 2026 festival.

"We are planning to apply for at least 2 grants for the 2026 event," Victoria tells blogTO.

"Although it’s hard to predict how things will go, our board is very focused on bringing the event back in 2026."

Lead photo by

Hector Vasquez


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